Friday, September 20, 2013

Final Project: eMotion "Rush Hour"

Source: Wikipedia
Traffic Congestion
            Traffic congestion is described to be the condition due to increase of road users. This is characterized by slower speeds, longer commute times and increased vehicular queuing. When demand of road users nears the road capacity, this will cause traffic jams or congestions.
            The cause of traffic congestion is when the amount of road users nears the capacity of the road. This cause demands for bigger roads or highways to cope with the high traffic volume. Other causes could be layout of the road itself. For example in a crowded Asian city, wide roads that converge into smaller streets can cause congestion or a ‘bottleneck’ in traffic flow.
Negative affects
            There are a number of negative affects due to traffic congestion. Some include delays, time waste for commuters, inability to predict travel times, pollution and road rage.

Urban Sprawl
            Urban sprawl or suburban sprawl is a multifaceted concept centered on the expansion of auto-oriented, low-density development. Topics range from the outward spreading of a cityand its suburbs, to low-density and auto-dependent development on rural land, examination of impact of high segregation between residential and commercial uses, and analysis of various design features to determine which may encourage car dependency. The term "sprawl" is most often associated with US land use; outside the US (and especially outside the Anglosphere), the term "peri-urbanisation" is often used to denote similar dynamics and phenomena.[citation needed]
Discussions and debates about sprawl are often made unclear by the uncertainty of the meaning associated with the phrase. For example, some commentators measure sprawl only with the average number of residential units per acre in a given area. But others associate it with decentralization (spread of population without a well-defined centre), discontinuity (leapfrog development, as defined below), segregation of uses, and so forth.
The term urban sprawl generally has negative connotations due to the health, environmental and cultural issues associated with the phrase. Residents of sprawling neighbourhoods tend to emit more pollution per person and suffer more traffic fatalities. Sprawl is controversial, with supporters claiming that consumers prefer lower density neighborhoods and that sprawl does not necessarily increase traffic. Others have argued that sprawl is less a reflection of consumer preferences and more a result of legal structures and court decisions that have encouraged sprawl development.
Emotion Portrayed
Exhaustion and Fatigue
            Fatigue (also called exhaustion, tiredness, lethargy, languidness, languor, lassitude, and listlessness) is a subjective feeling of tiredness which is distinct from weakness, and has a gradual onset. Unlike weakness, fatigue can be alleviated by periods of rest. Fatigue can have physical or mental causes. Physical fatigue is the transient inability of a muscle to maintain optimal physical performance, and is made more severe by intense physical exercise. Mental fatigue is a transient decrease in maximal cognitive performance resulting from prolonged periods of cognitive activity. It can manifest as somnolence, lethargy, or directed attention fatigue.
Medically, fatigue is a non-specific symptom, which means that it has many possible causes. Fatigue is considered a symptom, rather than a sign because it is a subjective feeling reported by the patient, rather than an objective one that can be observed by others. Fatigue and ‘feelings of fatigue’ are often confused.


            The persona portrayed in the video is an individual, most likely a working individual who spends so much time commuting from work to home due to the traffic congestion of rush hour. Due to the fact this persona has to go through the same congestion almost every day, the persona becomes somewhat exhausted, loses focus, and becomes mentally tired.

Target Audience
            The video artwork is targeted to an audience who lives and works in urban areas. Mostly working class people ages 20-50.

 Artist’s Statement
            This video mostly takes place at a stretch of highway in Puchong where it is known to be very congested. Firstly it takes in a bit of sound and views urban commute in a third person perspective. This shows the mass numbers of people who commute during rush hour every day. Time lapse video and the use of two time settings (5.00 pm and 8.00 pm) is to show that the rush hour will not end until very late at night due to the large population and urban sprawl of an Asian city. (Particularly Kuala Lumpur).

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